Big Bang

Big Bang Snacks, the brainchild of Egyptian entrepreneur Mostafa El Baradei has launched a new brand of premium crisps in the UK - Perfect Crunch. So named for their supreme crunch factor, Perfect Crunch is aimed at the premium, adult market as an indulgent snack. The brand’s emphasis is on its use of high quality ingredients, rounded flavours and thicker cut crisps slices.